Smirnoff / Nightlife Exchange Project


Diageo-owned Smirnoff has extended its popular ‘Be There‘ experiential campaign – featuring sponsored parties and events – with a campaign to share the dance culture of major cities across the globe.

The Smirnoff Nightlife Exchange Project allows Facebook users to get involved using a Smirnoff app and suggest their ideas for themes that best represent their home country.

The Smirnoff Nightlife Exchange Project puts these fans and the general public at its very center. Users can make suggestions across the fashion, food, music and more for their country’s crate. Once the suggestions are in, it will be up to the local expert Curator in each country to decide what will represent the very best of each country’s nightlife in the exchange, with the most popular idea for each location revealed on October 22.
In the Lebanon MixFM’s DJ MadJam has been given the task to head up the competition, and the launching event was host by B018 Beirut..

The winning idea will then be transported to one of the 14 participating cities for party-goers to sample a taste of another scene. Events will be held on November 27 in the UK, USAArgentinaAustraliaBrazilCanadaGermanyIndiaIrelandLebanon,PolandSouth AfricaThailand and Venezuela.

While the campaign incorporates Facebook at its heart, it also includes a collaboration with the leading entertainment portal for events coverage and promotion, as well as other local Media.

By submitting their ideas, users go into the draw to gain tickets to the events. Since September 14 users can also register to go in the draw for a chance to win VIP tickets to the destination of their country’s box for the unveiling and party.
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