Azadea Group opens Gymboree in Lebanon

Beirut, Lebanon – 15 March 2011 Azadea Group opens the first Gymboree store in Lebanon at Le Mall Sin-El-Fil, introducing with this a new children clothing brand to the Lebanese market. The store’s opening in Lebanon is part of a plan to introduce and expand the Gymboree brand in the Arab world. The regional expansion is part of a multi-year franchise agreement signed last year between Azadea Group and The Gymboree Corporation to launch the Gymboree retail brand in the Middle East.

Customers in Lebanon can now enjoy all that Gymboree has to offer for their children; an unmistakable combination of quality and fashion.

‘We are very much excited about opening Gymboree in Lebanon. We are sure that the Lebanese will value and enjoy Gymboree’s combination of quality, fashion, and affordability. We are very keen on making Gymboree available to a wide spectrum of our customers across all areas in Lebanon through the opening of additional Gymboree stores in the near future ’ Aline Chabenne, Country Manager Lebanon.

The famous American brand Gymboree has been designing clothes for children for more than 25 years. The brand’s fashionable clothing and accessories are designed and crafted to let kids be kids in outfits they love to wear. Popular for its colorful, comfortable fabrics, fanciful graphics and details of design, Gymboree dresses boys and girls from newborn to 12 years old. Gymboree highlights the need to coordinate and accessorize full outfits making kids look totally unique from head to toe at affordable prices.

Gymboree in Lebanon is operated and managed by Azadea Group, the owner and operator of leading international franchise concepts in the Middle East and North Africa.


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