BACK TO UNIVERSITY WITH DUNKIN’ DONUTS

Beirut, October 25, 2011 – With the start of the new school year, Dunkin’ Donuts, Lebanon’s leading coffee shop, entertained their 200 loyal VIP’s with their annual Customer Loyalty event. As part of their “What are you drinkin’?” campaign, the loyal customers were invited to DD Hamra branch on October 20th for a night of fun, food and prizes.

Invitees and their guests were treated to a private concert by what many thought was actually the Grammy award winning singer Rihanna, but in reality was her look-alike flown in from London. After an amazing performance the invitees dined on what else but their favorite sandwich from DD with donuts and drinks.

The fun continued throughout the night as guests took part in the gift giving activity. They were each asked to enter a “money machine” filled with flying vouchers, good for a variety of DD merchandise. Participants jumped and grabbed on to as many vouchers as they could in order to receive more prizes.

“Dunkin’ Donuts Lebanon is committed to supporting the educational aspirations of the local youth and what better way to show our appreciation, than with a celebration to kick off the new school year,” said Dunkin’ Donuts CEO Christine Sfeir. “We wish them the best of luck!”

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