Beirut, March 28, 2011-GROHE,a leading player in the sanitary fittings industry, shared its commitment to the natural world and its expertise in water sustainability during its participation in the “Build It Green Lebanon” Sustainability Solutions Conference for the second consecutive year.
Antoine Khalife, Regional Sales Manager – Project Channel of GROHE East Mediterranean, Middle East & Africa, stressed during his intervention on GROHE’s commitment to the ecological and economical use of natural resources and the protection of the environment. “At Grohe, everything revolves around one element – water – and how to make the best use of this resource. In a world where water resources are under increasing pressure, GROHE works every day to provide solutions to this serious challenge. Our commitment to the environment drives the engineering of our products and technologies to ensure economical use of water,” he added.
A lot of utility cost savings can be generated through the installation of the right water saving fittings. True Sustainable building should produce long-term positive economic impact, use sustainable environmental practices, and be socially responsible by improving the lives with whom the building interacts. GROHE provides people with products and solutions to meet their desire for sustainability in conjunction with quality and design.
“In public buildings water often runs when it’s not needed – yet it only takes a few simple steps, such as replacing regular faucets with self-closing to dramatically reduce unnecessary wastage”, commented Khalife.
GROHE is dedicated to using its advanced technological resources, first class materials and design innovation to ensure water efficiency – this directly equates to reduced water consumption and products that really do last a lifetime. All GROHE products support the consumer in a sustainable lifestyle:the taps, shower fittings and water-flushing systems are as environmentally-friendly as possible making water saving easy.
Khalife concluded his speech by emphasizing on GROHE’scontinuous interest in supporting and developing water saving initiatives throughout the Arab World in general and Lebanon in particular through spreading water saving ideas and by close support and interaction with construction professionals.
Grohe AG is the world’s leading premium brand of sanitary fittings. As a global brand for sanitary products and systems, GROHE sets standards in quality, design, technology and sustainability, providing water to perfection.
With its headquarters in Hemer and Corporate Center in Düsseldorf, the company currently employs some 5,000 people worldwide, including 2,300 in Germany. In 2010, the company’s kitchen and bathroom fittings and showers, automatic fittings for the commercial and contract sectors, and installation and flushing systems generated sales of EUR 980 million (unaudited figure).
GROHE has six production plants, of which three are located outside Germany, namely in Portugal, Thailand and Canada. The company currently generates 82 % of its sales outside Germany.
For more information on GROHE, visit www.grohe.com or contact:
Regional Marketing Manager – Project Channel
Eastern Mediterranean, Middle East & Africa
Grome Marketing (Cyprus) Ltd., Nicosia, Cyprus
Tel: +357 22 899 033
Fax: +357 22 379 188
MEMAC Ogilvy PR – Lebanon