How to be a chic tourist in Barcelona


For a fashionable tourist on vacation in Barcelona, a visit to La Roca Village, one of the Collection of nine Chic Outlet Shopping® Villages, is a must. The international luxury shopping destination is focusing its summer campaign on welcoming international tourists.

Barcelona, 28th June 2011. – La Roca Village, one of the 9 Chic Outlet Shopping® Villages, is launching a style campaign aimed at tourists visiting Barcelona. A specially created video and accompanying guide entitled “How to be a stylish tourist in Barcelona” features some creative illustrations and soundtrack by SantaMarta. The campaign will run over the months of July and August and will be promoted online and at different tourist points throughout the city.

The campaign aims to establish further La Roca Village as an essential part of any itinerary for tourists visiting the city. To participate in the campaign, the tourist must check in via Facebook when they arrive at the Village and register as a foreign tourist. They will take part in a daily draw for prizes including gift vouchers worth up to €100.

Click here to see the video-guide:

In 2010 La Roca Village welcomed 2.9 million visitors, half of whom were tourists. Amongst its selection of five-star services is La Roca Village’s direct Shopping Express coach service to and from Barcelona, and the Costa Brava. The Village also enjoys partnerships with 135 international tourism companies and regularly hosts activities on Twitter and Facebook.

La Roca Village, near Barcelona, and Las Rozas Village, near Madrid, are two of the Collection of nine Chic Outlet Shopping® Villages by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping villages in Europe. Home to 900 boutiques, the nine Villages offer authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, off the recommended retail price, all year round. Sited outside some of Europe’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan/Bologna, Brussels/Antwerp/Cologne, Frankfurt, Munich – the Villages are located in regions of cultural and historic renown, and have become international tourist destinations in their own right. To find out more about the Collection, please visit, available in 11 languages.


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