HUGO BOSS Womenswear Spring/Summer 2011

HUGO Womenswear

Spring/Summer 2011

URBAN NATURALS

The HUGO brand presents innovative looks for men and women with a fresh, upbeat lifestyle. The 2011 Spring/Summer Collection again delivers on this promise and blends impeccable classic tailoring with imaginative details and edgy styling.
The Spring/Summer collection was inspired by nature, but a strong urban vibe is palpable throughout.
The mood is soft and fluid, and thrives on the interplay between romantically pretty elements, strong tailoring and sportswear influences. As always, HUGO stands for exceptional quality, outstanding details and consummate cuts.
The season’s top highlights are ultra-feminine, short summer dresses in washed silk and silk belted jumpsuits that offer short- and long-leg options.

The necklines on tops and dresses feature lavish waterfall and draping details that reflect and restate the
flounce and flow of the silk fabrics.

The color story for Spring/Summer 2011 stars blue and violet, beige and browns, and black and white. The core accent colors are rosé, fuchsia and red. Complementing the monochrome palette are three different prints that echo the collection’s nature theme: a graphic water lily, an abstract floral pattern in sunset hues, and a delicate petal designfor high summer.

The season’s key bag is a flat, rectangular shoulder style in gleaming leather, available in a choice of navy or black. A selection of strap pumps in varying styles and colors completes the look.

HUGO Menswear
Spring/Summer 2011

URBAN NATURALS
The HUGO brand presents innovative looks for men and women with a fresh, upbeat lifestyle. The 2011 Spring/Summer Collection again delivers on this promise and blends impeccable classic tailoring with imaginative details and edgy styling.
The focus is on clean, distilled lines and shapes that mesh to create an original, directional style for men and women.
The collection draws its energy from the interplay between formal and informal. The HUGO design concept pivots on the mixing and merging of these opposites; here casual elements meet classic tailoring. As a result, the HUGO look can be styled to fit the mood and the moment: dressed up one day, dressed down the next.

Urban glamour and sportswear cool are in flux and no longer fixed poles. The HUGO Collection for Spring/Summer 2011 was inspired by nature but a strong urban vibe is palpable throughout.

The collection highlights include laid-back two-button suits in cotton, most spectacularly in the new dip-dye variation, and the unconstructed double-breaster in soft, elegant cotton. The creative connection between leisurewear and formalwear is most pronounced in a cool suitcoat with a zipper that transforms it into a stand-up collar jacket.

Jackets and shirts pair with cotton or jersey trousers or shorts, sometimes with a dropped drawstring waist. Washed cotton trench coats, nylon rainbreakers and short leather jackets feature as top outerwear choices.
The palette for Spring/Summer 2011 spans shades of beige, sand, khaki, brown and gray, complemented by black and white. The key color blue appears in manifold variations ranging from monochrome to gradients.
The men’s accessories include weekenders, work bags and shoppers in leather, suede and canvas. A selection of shoes and high-top sneakers perfect the look.

The season’s highlight is a lace-up in suede or smooth leather that echoes the collection’s color
gradient theme.
HUGO BOSS AG Dieselstraße 12 D-72555 Metzingen Phone +49 (0) 7123 94-2375 Fax +49 (0) 7123 94-2039

Share on Facebook
TAGS: , , , , ,

0 Comments



You can be the first one to leave a comment.

Leave a Comment