INFINITI ANNOUNCES FORMULA ONE WORLD CHAMPION SEBASTIAN VETTEL AS GLOBAL BRAND AMBASSADOR

Beirut, 1st June 2011- Infiniti, the luxury car manufacturer from Japan, today announces it has signed Formula One World Champion Sebastian Vettel as it’s first ever Global Brand Ambassador.

The collaboration with Sebastian Vettel comes two months after Infiniti announced a major partnership with the Red Bull Racing team. The 23 year-old F1 star will be taking an active role in raising the profile of the Infiniti brand and its products during race weekends and at selected events linked to Infiniti’s business and product programs.

From the start of the 2011 Formula One season, Infiniti has joined as a major partner of the Red Bull Racing team and features prominently on the race-winning RB7 driven by Sebastian Vettel and Mark Webber. Like many in the Red Bull Racing team, Sebastian has been driving products from the Infiniti range, both as his personal car but also at the different races around the world.

Commenting on his new global role, Sebastian Vettel said: “Since our first contact with Infiniti I liked their cars. A car can impress you in two ways: its looks and its handling. After I had the chance to test some cars in the range I became a big fan. They are comfortable as well as sporty when you ask for it. I am sure we as a team and myself can benefit a lot from the experience of Infiniti and I am very much looking forward to our partnership in the future.”

Simon Sproule, CVP Global Marketing Communications, Nissan Motor Company added:  “Red Bull Racing have demonstrated over the course of their short history in F1 that they are a great challenger brand, unafraid of taking their own approach to creating a winning team. At the core of this emergence has been the inspired performance of Sebastian Vettel. As we developed the partnership with the team, so it was a natural progression to also work more closely with Sebastian and today we formally welcome him to the Infiniti team”.

About Infiniti:

Infiniti is the youngest luxury automotive brand in the world, with a current product line up in the Middle East that includes the Infiniti premium luxury G Sedan, G Coupe and G Convertible, the EX35 luxury crossover, the FX35/50 performance crossover, the M37/56 mid-size premium luxury sedan and the QX56 full-size luxury SUV. The line-up includes advanced technologies such as the innovative Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist, Four-Wheel Active Steer, Lane Departure Prevention and Blind Spot Intervention.

About RYMCO:

Rasamny-Younis Motor Company S.A.L. (RYMCO) is a joint stock company that was established in 1957 in Lebanon and is the only automotive dealer to be listed on the Beirut Stock Exchange since 1998. RYMCO is one of the leading vehicle retail dealerships in Lebanon where it holds majority market share in the new vehicle retail industry, and commands a considerable portion of the used vehicle market. RYMCO operates a chain of independent showrooms and stores, a bonded warehouse as well as state-of-the-art servicing and maintenance facilities. The company has an automotive dealership arrangement with auto manufacturers in the US, Japan, Europe and China that include the likes of automotive giants Nissan Motors (Nissan, Infiniti), GM vehicles (GMC), Renault trucks, UD Trucks, and Kawasaki under the Leisure division. RYMCO marine is another unit within the RYMCO operations specialized in the servicing of boats under the brand name of RYMCO Marine.

In 2009, RYMCO UK was granted the right to distribute the Infiniti brand of cars in London. It will cover distribution for the area through three SSS IREDI facilities in Reading, Chiswick and Hatfield; along with a boutique in the centre of London in Piccadilly.

RYMCO SAL holds also the majority of the shareholding of free zone companies in Syria which main activity is the importation of Nissan and Infiniti vehicles and the storage of these vehicles in the free zone areas, for the purpose of reselling them to the Syrian market (mainly to a  Syrian company owning the exclusive distribution for Nissan cars in Syria.)

 

For all Infiniti F1-related content including videos, press releases and hi-res photography, go to: www.infiniti-performanceteam.com

Username: Infinitimedia Password: mediaF1

 

For more local information you can visit the Infiniti Media Channel through www.infiniti-me.com or contact:

Memac Ogilvy PR

Blanche Baz / Layale Abou Antoun

Tel: +961 1 486 066

Fax: +961 1 486 064

 

Email: blanche.baz@ogilvy.com

Layale.abouantoun@ogilvy.com

Rymco

Jade Ayoub

Tel: +961 1 273333

Fax : +961 1 274311

 

Email: jade.ayoub@rymco.com

 

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