Beirut, 31st May 2011 – Infiniti Middle East has announced its record sales for the first quarter of 2011. Infiniti’s performance showed escalating sales in the first quarter of the year with a recorded growth of 36.5% compared to the last quarter of last year. Infiniti also marked a 36.4% growth in market share during the first quarter of the year.
Antoine Barthes, General Manager of the Infiniti Business Unit in the Middle East, commented:
“We are optimistic about the growth of premium brands in the Middle East region. Currently, we are working on several dealer network expansion plans and customer events to sustain the results in the coming years. Infiniti has consistently grown its line-up of luxury vehicles in the region.
“Infiniti’s lineup has grown further in 2010 with major additions: the all new Infiniti G Convertible, Infiniti M37, Infiniti M56 and Infiniti QX56. Today, Infiniti is the most dynamic luxury global automotive brand in the world, with considerable operations in Europe, China, Taiwan, Russia, Ukraine, Indonesia, Korea, North America and the Middle East. ” added Barthes.
With the launch of the Infiniti G Convertible in March 2010, Infiniti Middle East gained 13% segment share for FY10. Infiniti Middle East launched the Infiniti QX in July 2010, which has resulted in a 6% segment share in 8 months since its introduction to the region. The Infiniti FX remains the brand hero, contributing 44% of total Infiniti sales.
Infiniti Middle East is currently opening retail outlets dedicated solely to Infiniti for the first time; designed to support the increased variety of demand for their luxury vehicles. The first dedicated Infiniti Retail Environment Design Initiative (IREDI) Center was inaugurated in Kuwait City, followed by Abu Dhabi, Muscat, Riyadh and more IREDI centers will be delivered in 2011.
Today, the Infiniti line-up consists of the premium luxury G Sedan, G Coupe and G Convertible, the EX35 Luxury Crossover, the FX35/50 Performance Crossover, the M37/56 Mid-size Premium Luxury Sedan and the QX56 Full-size Luxury SUV.
Infiniti is the youngest luxury automotive brand in the world, with a current product line-up in the Middle East that includes the Infiniti Premium Luxury G Sedan, G Coupe and G Convertible, the EX35 Luxury Crossover, the FX35/50 Performance Crossover, the M37/56 Mid-size Premium Luxury Sedan and the QX56 Full-size Luxury SUV. The line-up includes advanced technologies such as the innovative Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist, Four-Wheel Active Steer, Lane Departure Prevention and Blind-Spot Intervention.
Rasamny-Younis Motor Company S.A.L. (RYMCO) is a joint stock company that was established in 1957 in Lebanon and is the only automotive dealer to be listed on the Beirut Stock Exchange since 1998. RYMCO is one of the leading vehicle retail dealerships in Lebanon where it holds majority market share in the new vehicle retail industry, and commands a considerable portion of the used vehicle market. RYMCO operates a chain of independent showrooms and stores, a bonded warehouse as well as state-of-the-art servicing and maintenance facilities. The company has an automotive dealership arrangement with auto manufacturers in the US, Japan, Europe and China that include the likes of automotive giants Nissan Motors (Nissan, Infiniti), GM vehicles (GMC), Renault trucks, UD Trucks, and Kawasaki under the Leisure division. RYMCO marine is another unit within the RYMCO operations specialized in the servicing of boats under the brand name of RYMCO Marine.
In 2009, RYMCO UK was granted the right to distribute the Infiniti brand of cars in London. It will cover distribution for the area through three SSS IREDI facilities in Reading, Chiswick and Hatfield; along with a boutique in the centre of London in Piccadilly.
RYMCO SAL holds also the majority of the shareholding of free zone companies in Syria which main activity is the importation of Nissan and Infiniti vehicles and the storage of these vehicles in the free zone areas, for the purpose of reselling them to the Syrian market (mainly to a Syrian company owning the exclusive distribution for Nissan cars in Syria.)
For more local information you can visit the Infiniti Media Channel through www.infiniti-me.com or contact:
|Memac Ogilvy PR
Blanche Baz / Layale Abou Antoun
Tel: +961 1 486 066
Fax: +961 1 486 064
Tel: +961 1 273333
Fax : +961 1 274311