KASLIK, Lebanon, October 15, 2011- Starbucks celebrated the opening of its new store in Kaslik, Jounieh’s premiere shopping street. Branch number 19 for Starbucks in Lebanon is a spot on witness of the brand’s local success and the outstanding quality experience it offers.
Coffee aficionados, media representatives and many Starbucks friends flocked to the opening and were treated to an original Starbucks experience the “aroma lab”, where they participated in an interactive induction to the true world of coffee brewing.
Rana Shaheen, Regional Communications & CSR Manager, for Starbucks MENA declared that “The location is ideal for us to share the Starbucks Experience. Kaslik’s neighborhood is known to have a deep appreciation for great coffee’’, she then added, ‘’this busy street is an experience by itself to which we wanted to add the opportunity for people to unwind over a cup of our freshly brewed coffee, in a warm and friendly environment’’.
The opening was held in an ambience of live Jazz performances, the guests enjoyed the aromas and special coffee blends that Starbucks had gathered from around the globe, bringing the world’s coffee culture closer to its customers.
Customers in Kaslik now have an opportunity to enjoy Starbucks’ high quality coffee and legendary customer service. They can also be assured that they are engaging with a socially responsible brand active on environmental and social issues in all the communities in which it operates..
Once again, the Brand stands true to its mission statement, for it continues to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Note to the editor:
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com