LG and Sealco Organized the ‘LG Electronics AC and HA’ Training Activity

Beirut, 19 May 2011- LG Electronics Beirut, a global leader and technology innovator, hosted a workshop in collaboration with Sealco s.a.l to introduce latest LG products and selling skills  to dealers and Multi brand shops sales force  in Lebanon. The two days training took place at El Rancho and gathered around 80 sales members in a fun and educational atmosphere.

The workshop focused on the latest innovations in LG Air Conditioning (AC) and Home Appliances (HA) technologies and products while motivating and educating the participants on the contagious nature of faith and its ability to generate positive results.

Rabih Dawaliby, Regional AC sales manager at LG Levant stressed on LG’s continuous pursue of ensuring customer satisfaction through innovative products and superior service: “LG has the latest worldwide technologies such as the new multi stage tropical compressor used in Lebanon in 2011, this new compressor can endure temperature up to 54 degrees Celsius maintaining cooling efficiency.

Not to forget low sound and 12% power saving features of this high tech compressor”.

“Our aim behind such workshops is to communicate to the channels sales team the latest innovations and developments on the latest LG AC products,” commented Rock Sarouphim, Marketing Manager at Sealco.

Lubna Khader, LG HA Marketing Manager, developed during her presentation the latest innovations in Home Appliances: “LG has always provided leading-edge technology with stylish designs. LG is committed to preserving our natural environment and creating consumer-optimized products. In particular, LG has long been a top brand in washing machines, delivering innovation, durability and exceptional performance”.

LG Electronics developed the Art Cool air conditioner mirror look which reflects stylish design and provides numerous options to compliment any décor.

The Art cool is equipped with Plasma and Allergy filter to maintain healthy environment for your family and durable tropical compressor.

On the other hand, LG latest product, the LG Washing machine set new standards in convenience and efficiency, with technologies that look to make washing more effective and hassle free. With the largest ever capacity in a standard size machine, the ‘Big In WM’ with 11 Kg capacity is the next big thing with total efficiency in terms of saving time, space and energy.


About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

Media Contact:

LG Electronics Inc.-Levant-Beirut office

Samar Abdul Karim

Brand Marketing Country Manager

Tel:+961-1-487540, Fax: +961-1-487579

Email: samar.abdulkareem@lge.com


Layale Abou Antoun

Account Executive

Tel +961-1-486065, Fax+ 961-1-486064

Email: Layale.AbouAntoun@lg-one.com


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