New technology demonstrates LG as pioneers in the Industry

Beirut,08 August, 2011 LG Electronics (LG) recently unveiled its new Multi V III commercial air conditioner in the Levant, showcasing the latest energy saving and environmentally friendly technology in the manufacturing of central AC.

The launch was held in late June 2011 at the Rotana Hotel in Baghdad (Iraq) during a technical workshop organized by Dar Al Rayan, the exclusive dealer of LG Air Conditioners in Iraq in collaboration with LG Electronics. The workshop was attended by representatives from a range of major companies across all sectors, representing 55 percent of the local market.

During the event, Mr. Hossam Alobeina, General Manager of the LG Academy for Central Air conditioning gave a detailed presentation on the main technical features of the Multi V III, and how this new technology caters to the needs of the local market, especially in terms of the extreme climate conditions in the region.

“The third generation of the popular MULTI V series, the new air conditioner will be LG’s flagship product in region, where demand for energy-saving technology is growing fast. The launch of the MULTI V III, the company’s most advanced commercial HVAC solution, is a central part of LG Air Conditioning Company’s plan to secure high revenue in global sales. With its advanced efficient cooling system, the MULTI V III is expected to gain significant market share throughout the region.” Said Mr UK Kim and  LG- CAC Sales Engineering General Manager.

Mr Karam Saredar, Managing Director of Dar Al Rayan said: “We are very proud to launch the new Multi V III technology in the local market, which is booming with vital industrial and trade projects, requiring the latest technology in air conditioning. LG Electronics are quickly becoming pioneers in the central AC market by launching the latest innovations in this industry and we are pleased to be their partners.”

The MULTI V III boasts three key consumer benefits; higher energy efficiency, larger capacity and longer piping design. The unit’s energy efficiency, boosted by LG’s unique V-Scroll inverter, Cyclone Sub-cooling Circuit and new refrigerant distributor, delivers a COP (coefficient of performance) level[1] of 4.6 for heating and 4.3 for cooling – some of the highest in the industry. LG’s new MULTI V III can help building owners reduce their operational costs and be friendlier to the environment while still providing reliable cooling in extremely hot and humid regions.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Air Conditioning and Energy Solution Company

The LG Electronics Air Conditioning and Energy Solution Company is a complete heating, ventilation and air conditioning (HVAC), and energy solution company providing Residential Air Conditioning (RAC), Commercial Air Conditioning (CAC), Solar Energy and Lighting around the world. Bringing technology leadership from the worldwide HVAC market and incorporating technologies from throughout LG, LG AE is increasingly expanding into specialized B2B solutions as an integrated energy solutions company. Through its innovative technology, heavy investments in R&D and effective marketing strategies, LG AE has broken its own sales records every year since 2000.

For further details, please contact

Media Contact

LG Electronics Inc.-Levant-Beirut office

Samar Abdul Karim

Brand Marketing Country Manager

Tel:+961-1-487540, Fax: +961-1-487579
Email: samar.abdulkareem@lge.com



Layale Abou Antoun

Account Executive

Tel +961-1-486065, Fax+ 961-1-486064

Email: Layale.AbouAntoun@lg-one.com


[1] COP is a measurement used to define heat pump efficiency. The higher the COP, the more efficient the device.




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