Lebanon. August, 2011: Pinkberry, the frozen yoghurt store of choice among Hollywood superstars, made its debut in Lebanon this month when it officially opened its first store at ABC Mall, Achrafieh.
Customers can enjoy a delightful cup of non-fat frozen yogurt at Pinkberry, with five distinct mouth-watering flavors of Original, Chocolate, Passion Fruit, Pomegranate and Coconut to choose from. Rich in calcium, vitamins and minerals, Pinkberry yogurt has been certified by the National Yogurt Association of the U.S. Pinkberry’s deliciously indulgent and gratifying swirly goodness can be further accented by choosing a wide variety of rich toppings ranging from fresh fruits to Belgian chocolates.
Pinkberry is fat free and is sure to become a part of people’s regular lifestyle in Lebanon, satisfying the cravings of those with a sweet tooth but without the guilt. Light and delicious, enjoying a cup of Pinkberry frozen yogurt fulfills but doesn’t fill!
“Pinkberry brings a fresh and appealing new taste experience to Lebanon and we are delighted to open our first store here in Achrafieh,” said Nader Hallal, Head of Marketing for the brand. “We are sure that Pinkberry will win the hearts of local consumers.”
Pinkberry is headquartered in California with a large number of outlets spread across South California and New Yorkand a strong fan base among Hollywood stars. The first Pinkberry store was introduced to the Gulf region in Kuwait in 2009 and just as they did when the first store opened in Beverly Hills, people stood in long queues t to enjoy a cup of guilt–free fresh frozen yogurt.Building on this positive response, further Pinkberry stores have opened in the UAE, Bahrain, Qatar, Oman, Turkey, Russia and London. Now the brand has arrived in Lebanon and Pinkberry plans further expansion throughout the Middle East.
The creation of Swirly Goodness dates back to January 2005, when co-founders Shelly Hwang, a restaurateur, and Young Lee, a Parsons-trained designer with a fascination for desserts and frozen treats, blended past inspirations from an Italian gelato store with fond memories of mixing fruit with soft serve at a Hawaiian pineapple plantation. The result was Pinkberry’s perfect marriage of extraordinary taste palates, inspired design and a social experience that indulges the senses.
Pinkberry is made with real non-fat milk and real non-fat yogurt, among many other natural ingredients that gives it a refreshing, tart taste. According to the National Dairy Council, yogurt provides protein, calcium, vitamins and minerals. It may also contain a seal indicating it includes live and active cultures, so you know you are reaping these benefits. Pinkberry’s selection of fresh fruit toppings also provide an added boost of vitamins, nutrients and fiber to enhance the nutritional value of each serving of Pinkberry. The cup of goodness can be enjoyed in five distinct flavours of Original, Pomegranate, Chocolate, Coconut and Passion Fruit.
For further information, please contact:
|Fahim G. Hemchaoui
Marketing Manager | Casual Dining
M.H. Alshaya Co. W.L.L.
Retail Division | Middle East
Tel: (+965) 2258 1729
Memac Ogilvy PR
Senior Account Executive
Tel: +961 1 486 065
Fax: +961 1 486 064