Triumph launches new “Shape Sensation” Collection for Spring / Summer 2011

Beirut, March 10, 2011- Triumph, the global leader in alluring lingerie and shapewear, launched the 2011 edition of its revolutionary shapewear collection, “Shape Sensation”. Shape-seekers will be captivated by the three highly innovative and stunning series that will make their début this season in Triumph’s new fabulous collection. Introduced last autumn, the “Shape Sensation” concept is the sensational solution for flawless, fashionable shaping in the most alluring way.

Triumph Spring/Summer 2011 shape collection has been designed for everyday wear to enhance curves and sees the introduction of Lace Sensation, Retro Sensation and Smooth Sensation – each range offering their own fabulous qualities.  A gorgeous décolleté, a slim waist, a flat tummy, smooth hips and a perky posterior can be yours in moments when you slip on a “Shape Sensation”.

  • Lace Sensation will astound lace-lovers!  With the lightest, elegant laser cut look and a medium level of shaping, never has stretch lace offered such a seductive, smooth and shapely silhouette.
  • Retro Sensation recalls vintage glamour in a contemporary look. The circular knit, seamless material with embedded zones of power gives a medium level of shaping to help you achieve the sleekest of contours.
  • Smooth Sensation uses a more powerfully-zoned seamless material that brings a high level of shaping as it sensuously follows your curves.  Clean lines, flat edges and contrasting trims capture pure simplicity in trendy style.

The new collection includes a variety of bras and introduces outerwear inspired shaping tops and body-dresses. Eye-catching fashion shades grey and plum-fusion are complemented by the essential black and skin-tones.

“Shape Sensation” is a complete concept for body shaping underwear. The nine-piece collection is innovative in the use of opaque and transparent stretch materials that conceal, reveal and redefine the body in an alluring way.  It embraces bras, briefs, body and suspender, all in black or quiet brown, and goes in-store in August

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About Triumph

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®.  Triumph employs more than 37,500 people and achieves a turnover of CHF 2.3 billion (2009).

For more information, kindly contact:


Zeina Sayegh, Head of Sales and Marketing

Phone: +961 1 983239




Memac Ogilvy

Blanche Baz, PR Account Manager

Phone: +961 1 486065





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