Inspiring fashion and moments which create a lasting impression, fashion’s favorite child Splash has added ELLE, the French fashion brand to its portfolio. Launched on May 1st across the Region, the brand symbolizes freedom and optimism of fashion and gels beautifully with the wide offering of fashion at Splash.
Dynamic and playful the ELLE collection features looks for both men and women. Offering a unique shopping experience of accessible fashion, the brand connects with women who love to play with fashion and influences a man’s lifestyle grooming them to be trendy, smart and modern. Staying true to its French roots, ELLE mixes high fashion with practicality offering a collection high on style and trend.
Speaking on the launch of ELLE, Raza Beig, CEO, Splash & ICONIC, said, “We are delighted to have ELLE on board and this partnership just reiterates our concept of fashion quality at the best price. At Splash we are constantly adding popular international brands to the gamut which caters to our style savvy audience. ELLE, as a brand offers proximity and an open mindedness that reflects in the creative and edgy product portfolio which will ensure effortlessly chic looks for every occasion and keep the customers coming back to the stores for more. “
The collection for women is dominant with four key trends ‘Mes Essentials Adores’ which is all about formals and corporate dressing, ‘Mon Chic Dressing’ an everyday fashion collection, occasion wear is summed up in ‘Mon Look Party’ and ‘My Favorite Denim’ is simple and sophisticated. Ready for summer the selection includes dresses, tops, light jackets, pants, skirts and more. Interesting motifs and brights with feminine styles, classic inspirations and skinny silhouettes take centre stage ensuring the collection adds a fresh vibe to an existing wardrobe.
Quirky yet tasteful with an eye for detail, ELLE Homme the collection for men includes trends like ‘City Slick’ which is formal yet contemporary with a strong focus on details and ‘Young & Preppy’ where the look is trendy yet smart. The styles inspire individualistic, modern eccentricity while being relaxed, fresh & sporty. The collections include formal and casual pants, shirts, t-shirts and jackets along with an essentials line up of denims, basics and easy coordinates.
So, make some space in your wardrobe and get the very on-trend ELLE collection that distinguishes the wearer by its styling and quirkiness.
Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 140 stores and 50 brand stores across 11 countries.
With an eye for the latest global trends, Splash captures the essence of fashion in everyday life. The brand has connected with its audiences through collection, emotion and attitude thus carving a niche for itself as one of the most successful local players in the region’s high-street fashion category. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit the customer’s every lifestyle need.
Splash’s brand portfolio consists of in-house designed collections and a gamut of international brands like Lee Cooper (European denim brand), Arrow (American Apparel brand), Kappa (Italian sports brand), UMM (Italian Music Inspired Brand), Zodiac (the Business shirt & Tie brand) Smiley World, Barbie and Elle among others.
A brand which constantly believes in raising the bar, Splash is acknowledged as a trendsetter in the region. The Splash Fashion Show held twice every year is by far the most popularly awaited event in the social calendar of the region. Another first for the brand and in the region is the Splash Limited Edition Calendar which is now in its Second Edition.
Splash has received several significant industry accolades that include being awarded the recent “Superbrand” status 2011 which is twice in a row for the brand. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded by Dubai Customs for being the highest importer of readymade garments in the UAE. A winner of several marketing awards of great significance over the years, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.
For more details visit Splash’s website www.splashfashions.com