Grand Cinemas opens in ABC Mall,Dbayeh

Selim Ramia & Co recently announced a launch of the highly anticipated Grand Cinemas multiplex at ABC Mall Dbayeh, the country’s most luxurious shopping destination. Grand Cinemas ABC Dbayeh will open its doors in June 2012.

The inauguration will mark the fifth Grand Cinemas location to open in Lebanon in less than five years, following the brand’s unprecedented nationwide success at Grand ABC (Achrafieh), Grand Concorde-Verdun, Grand Las Salinas-Enfeh and Grand Saida Mall.

Home to eight state-of-the-art theatres, Grand Cinemas ABC Mall Dbayeh also boasts a Grand Class hall, in effect the country’s very first VIP theatre. All screens are uniquely equipped with the latest digital technology including 4K projectors capable of a whopping 8 million megapixels, with a total capacity surpassing 1,100 deluxe seats. In line with the Grand Cinemas promise of providing the ultimate cinema experience, moviegoers will enjoy a broad range of booking options, both online and on site, and an unrivalled selection of concessions, served by a passionate team of professionals trained to deliver the Grand standard.

“Our new multiplex at ABC Mall Dbayeh is the jewel in the Grand Cinemas crown,” says CEO Selim Ramia. “Lebanese moviegoers have been overwhelmingly vocal in their appreciation for the entertainment standards we bring them, and we’re happy to continue providing the best the industry has to offer.”

Bolstered by an award-winning online community, and a comprehensive array of services, Grand Cinemas also recently unveiled a rebranding drive that puts the brand at the forefront of innovation, with plans to reveal an exciting selection of events never before seen in the region. To kick off celebrations, Grand Cinemas ABC Dbayeh has been scheduled for the year’s biggest titles, a list topped by Taken 2 the 23rd James Bond film, Skyfall, The Hobbit and the Hollywood, Arabic and 3D exclusives that patrons have come to expect from the largest chain of theatres in the Middle East.

ABOUT SELIM RAMIA & CO Established in 2007, Selim Ramia & Co is a total provider of movie entertainment services, offering Levant investors, exhibitors and viewers a new standard in the cinema experience. Thanks to aggressive, forward thinking and an eye for strategic locations and acquisitions by Selim Ramia, co-founder of Gulf Film LLC Group, SR&CO is the fastest growing company in market share acquisition in Lebanon, Jordan and soon in Syria and Kuwait. The company’s assertive business model combined with an unparalleled 40-year background in the film industry has secured both supplier loyalty and committed partnerships. Bringing together prime releases, locations and services, Grand Cinemas under SR&CO leadership is quickly rising to become Lebanon’s preferred movie theatre destination.

ABOUT GRAND CINEMAS Introduced into Lebanon in 2007 under the ownership of Selim Ramia, the Grand Cinemas brand has become a statement of quality entertainment following a run of unprecedented success in the UAE. In July 2007, Grand Cinemas took over the strategically located theatres at ABC Mall Achrafieh, launching its Lebanon flagship. Implementing its mission to invest in west Beirut, the company went on to refurbish and re-inaugurate Verdun’s Grand Concorde in 2008, in the same year taking the brand north to Enfeh’s Las Salinas theatre. By 2009, Grand Cinemas had earned an enviable 33% market share. By the end of 2011, that number grew to 40%. Following the launch of Grand Cinemas ABC Dbayeh, future projects include new theatres in downtown Beirut’s Landmark, Aleppo’s Shahba Mall, Kuwait’s high-end Al Hamra Tower, and Jordan’s Taj Mall in partnership with Taher Cinemas / Eagle Films). |

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