JIMMY CHOO UNVEILS Autumn Winter 2012 Advertising Campaign

Jimmy Choo unveils a series of bold images for Autumn Winter, shot by renowned fashion photographer Terry
Richardson, to be featured in a global advertising campaign set to debut in August 2012.
“We wanted to capture the innocent and glamorous spirit of the late 1960s, the joy of dressing up in eclectic
Rock ‘n Roll style, of feeling cool and going out.”
- Jimmy Choo Creative Directors Sandra Choi and Simon Holloway
Peering into the back seat of an antique Rolls Royce Phantom V, the campaign conveys a stolen glimpse of a
fictional rock ‘n roll couple on a night out. Models Querelle Jansen and Jonas Kessler both beckon and daunt
the photographer’s lens, offering a sense of the contradictory relationship between celebrity and photography.
Inspired by the glamour of late 1960s London hedonists like Mick Jagger and Marianne Faithfull, the images
explore a decadent bohemian allure realised through the styling of Camilla Nickerson.
 
Reclining decadently, our muse hits the town clutching JUSTINE,a sporty handbag in psychedelic python. Her legs are perched on the back seat wearing DALIA a platform boot in brown suede tiered with fox and suede fringe shot with bolts of colour.
Swathed in fur and gazing out daringly from behind Jimmy Choo sunglasses, our heroine wears COLORADO, a lace-up knee-high boot in brown suede intricately embroidered in an ornate folkloric floral. Her love
interest reclines in laid-back allure wearing the BROMPTON, a brogued Chelsea boot from the Jimmy
Choo men’s shoe collection.
Snapped by the photographer’s lens, she wears the TEMPEST sandal, shimmering with Erté opulence and trimmed with deco arches in black suede. Whilst he, the ultimate Mayfair playboy, wears SLOANE, an evening slipper with naughty burlesque silhouettes hidden amongst the camouflage print.
Exclusive behind the scenes footage from the shoot; http://youtu.be/UksFjPnrwP0
Agency: AR New York
Photographer: Terry Richardson
Models: Querelle Jansen and Jonas Kessler
Stylist: Camilla Nickerson
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