Beirut, February 15, 2012 –
ABC, the leading retailer in Lebanon, inaugurated today its Lebanese designer corner in Dbayeh level 3 new extension, offering a free space to selected Lebanese designers to help them promote their talent and brands. The launch was headed by ABC senior management along with the designers and was attended by VIPs and members of the press.
The designer corner follows the grand success of ABC’s 75 years celebration and the massive respond for the 75 limited edition gifts created by Lebanese designers and comes within the department store’s mission to support local talents. The 205 square meter space will promote the latest collections of 18 designers for 3 months offering them not only the space but also ABC’s operational expertise and marketing support.
“As the leading Lebanese retailer, ABC believes that one of its missions is to support Lebanese talents. ABC has been part of the Lebanese community for 75 years and believes in giving back to the community” said Robert Fadel, Chairman and CEO of ABC. “ABC has always been strongly involved in CSR and has been modest in communicating about it. We will not only continue our evolvement but increase it through several projects as we strongly and sincerely believe in giving back to the Community. It is a core value of ABC”, he added.
The location features a variety of items, ranging from accessories, handbags, shoes, clothing and home ware, which all are sold within a reasonable price limit. The participating designers are: Atelier Nanou, Atelier S/Z, Boho, Cocoa & Co, En Ville, Hirafouna/A4C, Joanna Dahdah, Jojoba, Madame Rêve, Mojo, Nada Talhame, Nada Zeineh, Oumnia, Sarah’s Bag, Syma Beydoun, Smartiz & co, Sunflowers and Yasmeen Farah.
Established in 1936, ABC was the first department store to open its doors in the Middle East. In 2003, with the opening of ABC Achrafieh Mall, ABC introduced the first mall in Lebanon and was the first retail store to branch throughout the country and expand its reach to a wider scope of customers. With its six branches spread across Lebanon displaying a full range of brand name products as well as an average of 11 million visitors per year and 97% brand awareness in Lebanon, ABC Group has evolved from being a single retailer to a commercial real estate developer and a franchisee. ABC currently operates 6 retail outlets including 2 flagship department stores in prime locations as well as the first open air mall to meet international standards in the region. The other 4 regional stores are spread throughout Lebanon.