Samsung Concludes “Hope for Children” Campaign in the Levant

Beirut, Lebanon (December 2011)Samsung Electronics Levant concluded its “Hope for Children” Campaign in the region, a global Samsung initiative aimed at providing better health and educational opportunities for underprivileged children.

The campaign which aimed at collecting donations for the benefit of SOS children launched the second phase of the initiative earlier in the month of December on the social network medium, facebook. The initiative concluded during the “Bus of Hope” which visited the Amman and Irbid SOS villages in Jordan on the 18th and 20th of December, and Safaria and Kafria SOS villages in Lebanon on the 21st and 22nd of the same month. The initiative also included renovating the computer lab in the Aleppo SOS village in Syria.

In the “Bus of Hope” visits a number of Samsung Levant employees in addition to volunteers who signed up to join in spreading the hope. The visits included the distribution of educational books to the children, renovation of the computer labs and entertaining activities and an educational play enjoyed by all.

Also during the visit, educational books which were collected by Samsung on behalf of every runner in the 3rd Samsung Amman International Marathon were placed in the villages libraries to help enrich the children’s educational spectrum.

Additionally, Samsung presented each village director a copy of the “Book of Hope”, which contained by encouraging and motivational letters to the children also from the participants of the 3rd Samsung Amman International Marathon. Management from the villages thanked Samsung and the volunteers for this noble cause.

Commenting on the initiative, Samsung Electronics Levant President, Mr. Sang Sok Roh said, “Nothing makes us happier, than to see the smile on these children’s faces, and knowing that we contributed to a better future and a push of hope. We are proud and thankful for everyone who helped in contributing to this initiative and its success. And we certainly look forward to more visits and initiatives in the future.”


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About Samsung Hope for Children

Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with passion and purpose to actively serve as a generous and ethical corporate citizen everywhere we operate. Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education and healthcare. By supplying Samsung products, lending our expertise and providing financial support, we’re able to give thousands of children in communities around the world access to education, mentorship, leadership skills and life-saving medical treatment. It is one of the ways in which Samsung uses our innovation to create a better world. For more information, please visit



About Samsung Electronics Co., Ltd.


Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please


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