Steve Jobs had “Koumpounophobia”

At last, the great Steve Jobs’ Achilles heel is revealed! The Wall Street Journal fronts its paper today with a reach-around profile revealing that the Apple mogul has a pathological fear and loathing of buttons.

And it goes way beyond the sleekly buttonless iPhone. The elevator in Apple’s Tokyo stores has no floor buttons, forcing vistors to stop at every floor.

For most of his career, the button-banishing seemed like strokes of genius, but today’s papers suggest that run might be at an end. The New York Times also report that Apple’s shares slumped six percent on Tuesday after AT&T said the early surge of iPhone buyers starting service on its network was smaller than some analysts anticipated.

 

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